La Piazza Italiana - Privacy Policy

Introduction

Welcome to the Privacy Policy of La Piazza Italiana, a premier online marketplace connecting discerning customers with the finest authentic Italian products sourced directly from local artisans and producers across Italy. Located in the heart of Florence, Italy, our mission is to bring the rich tapestry of Italian culinary and craft traditions to your doorstep. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information. At La Piazza Italiana, we are committed to maintaining the trust and confidence of our visitors and customers. We understand the importance of your privacy and strive to be transparent about our data practices.

This policy applies to all personal information collected through our website, mobile applications, and other services. By using La Piazza Italiana, you consent to the practices described in this Privacy Policy. We encourage you to read this policy carefully and contact us if you have any questions or concerns.

La Piazza Italiana is operated by "Gusto Autentico S.r.l.", located at Via Tornabuoni, 5, 50123 Firenze FI, Italy. You can reach our Data Protection Officer, Alessandro Rossi, at privacy@lapiazzaitaliana.com or by calling us at +39 58 316 9096.

Data Collection

We collect various types of personal information to provide and improve our services. The types of information we collect include:

• Personal Information: This includes your name, email address, postal address, phone number, and other contact details you provide when registering an account, placing an order, or contacting us.
• Payment Information: When you make a purchase, we collect payment information such as your credit card details or other payment method information. This information is processed securely by our payment processors. La Piazza Italiana adheres to PCI DSS standards to ensure the security of your financial data.
• Order Information: We collect information about the products you purchase, order history, and shipping details. This allows us to fulfill your orders and provide customer support.
• Browsing Information: We automatically collect certain information about your device and browsing activity, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. We use cookies and similar technologies to collect this information. For more details, please see our Cookies Policy .
• Communications: We collect information contained in your communications with us, such as emails, chat logs, and customer support requests.
• Seller Information: If you are a seller on our platform, we collect additional information such as your business name, address, tax information, and bank account details for payment processing.

We collect this information through various means, including:

• Directly from you: When you provide information through our website, apps, or other services.
• Automatically: Through cookies and other tracking technologies as you interact with our website.
• From third parties: We may receive information from third-party service providers, such as payment processors and analytics providers.

Data Usage

We use the collected data for various purposes, including:

• Providing and Improving Services: To operate and maintain our website, fulfill orders, process payments, provide customer support, and improve our services.
• Personalization: To personalize your experience on La Piazza Italiana, such as recommending products and offers that may be of interest to you.
• Communication: To communicate with you about your orders, account, and our services. This includes sending order confirmations, shipping updates, and promotional emails (with your consent).
• Marketing: To send you promotional materials and updates about our products and services. You can opt-out of receiving these communications at any time.
• Analytics: To analyze trends, track usage, and gather demographic information for internal business purposes and to improve our services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Security: To protect the security and integrity of our website and services.
• Dispute Resolution: To resolve disputes and enforce our agreements.

We may aggregate and anonymize your data for statistical and research purposes. This data does not identify you personally and is used to improve our services and understand user behavior.

Data Sharing

We may share your personal information with the following categories of recipients:

• Service Providers: We share information with third-party service providers who assist us in providing our services, such as payment processors (e.g., Stripe, PayPal), shipping companies (e.g., DHL, UPS), marketing platforms (e.g., Mailchimp), and analytics providers (e.g., Google Analytics). These service providers are contractually obligated to protect your information and only use it for the purposes we specify.
• Sellers: When you purchase a product from a seller on La Piazza Italiana, we share your name, shipping address, and order information with the seller to fulfill your order. We ensure that our sellers comply with data protection regulations.
• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process, such as a subpoena or court order.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring company. We will notify you of any such transfer and provide you with choices regarding your information.
• Affiliates: We may share your information with our affiliates and subsidiaries for internal business purposes.

We do not sell your personal information to third parties for their marketing purposes.

Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption: We use encryption to protect sensitive data transmitted over the internet, such as payment information. We use HTTPS for secure communication between your browser and our servers.
• Access Controls: We restrict access to personal information to authorized personnel only. Our employees are trained on data protection best practices.
• Firewalls: We use firewalls to protect our systems from unauthorized access.
• Regular Security Audits: We conduct regular security audits and vulnerability assessments to identify and address potential security risks.
• PCI DSS Compliance: We adhere to the Payment Card Industry Data Security Standard (PCI DSS) to ensure the secure handling of payment information.
• Data Minimization: We only collect and retain the personal information necessary for the purposes outlined in this Privacy Policy.
• Secure Data Centers: Our servers are located in secure data centers with physical and environmental security measures.

Despite our efforts, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the nature of the data and the purpose for which it was collected. For example:

• Account Information: We retain your account information as long as your account is active. You can close your account at any time, and we will delete your account information within a reasonable timeframe.
• Order Information: We retain order information for as long as necessary to fulfill your orders, process payments, and provide customer support. We may also retain order information for longer periods to comply with legal obligations, such as tax and accounting requirements.
• Browsing Information: We retain browsing information for a limited period to analyze trends and improve our services. The retention period for cookies and similar technologies is described in our Cookies Policy .
• Communications: We retain communications with you for as long as necessary to address your inquiries and resolve disputes.

When we no longer need your personal information, we securely delete or anonymize it.

Your Rights

You have certain rights regarding your personal information, including:

• Access: You have the right to access the personal information we hold about you. You can request a copy of your personal information by contacting us at privacy@lapiazzaitaliana.com .
• Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
• Restriction of Processing: You have the right to request that we restrict the processing of your personal information, subject to certain exceptions.
• Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Objection: You have the right to object to the processing of your personal information, including processing for marketing purposes.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise your rights, please contact us at privacy@lapiazzaitaliana.com . We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

You also have the right to lodge a complaint with a supervisory authority if you believe that we have violated your data protection rights. The supervisory authority in Italy is the Garante per la protezione dei dati personali.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated Privacy Policy on our website and indicate the date of the latest revision. We encourage you to review this policy periodically to stay informed about how we are protecting your information. If we make material changes to this policy, we will notify you by email or through a prominent notice on our website.

Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Gusto Autentico S.r.l.
Via Tornabuoni, 5
50123 Firenze FI, Italy
Email: privacy@lapiazzaitaliana.com
Phone: +39 54 262 9717
Data Protection Officer: Alessandro Rossi

Accessibility

La Piazza Italiana is committed to ensuring that our website is accessible to everyone, including individuals with disabilities. We strive to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. For more information about our accessibility efforts, please visit our Accessibility Statement .